Rachel Cardenas

Graphic Design and Photography

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Type Poster Series

Challenge:

My client wanted me to create a series of educational type posters for their university. They wanted the posters to each use a single font and have informative information about that font. They wanted them to each feel like they belong together.

Creative Solution:

As posters go, I wanted these to be appealing to the eye more than anything. Once you draw the viewer in, they can start to pick out the many different pieces of information. I made different bodies of text different sizes and facing different direction, all nicely fit into the area together. I brought in the alphabet and the set of numbers as they are commonley included in type specimen sheets. I made the hierarchy go name of font, designer, date, and then text bodies. Each poster has a similar layout with subtle changes to fit the font itself. Not one thing on the posters is anything but what is included in the font.

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Nature Preserve Billboard

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Engagement Photoshoot

Proposal

The Vision:

To Capture him proposing to his girlfriend. He wanted an intimate and warm mood that brought out the candle light asthetic.

Creative Approach:

I brightened up the images just enough to be vivid and saturated, while keeping a deep contrast to enhance the candle light mood. I wanted a mixture of close up shots and wider shots that show their decor.

Rachel Cardenas

Rachel Cardenas

Graphic Design and Photography

r.cardenas.des@gmail.com

815-735-3561

Layout

Photography

About/Contact

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