I went to Hammel Woods and took photos and used one for the featured image. I created in Illustrator a path that goes in front of the image and wraps behind, pulling the viewer into the scene. I made a short tagline relating to walking, and then the name of the forest, cutting into the picture to give it more emphasis. On the bottom is some contact information with the clients logo. They did not want it too big, as it is not so important to them if peopel do not get it.

I used a simple sans serif for the tagline and info to compliment the slab serif typeface for the name. I wanted the name to be super bold and legible from a distance.